Wiko Mobile Neo 4g Launch
Integrated launch campaign for Neo 4g from the French based wiko mobile company. aimed at the fearless millennial market always at the ready to eschew the conventional, tone of voice and attitude across the brand was a decided albeit challenging strategic imperative - particularly within the curated, proper, decorum observing middle eastern market. Amongst several touchpoints, This integrated campaign featured outdoor, social and activation.
Highway Pure Brand campaign
Slimmer than slim shady, Highway Pure is 5.1mm of sleek mobile sass. This campaign launch featured Outdoor, digital, gamefication and activation.
Highway Star Social Media
An irreverent little social campaign that pitched our little David (i.e Wiko) vs the Goliath of Samsung Galaxy that was considered a direct (mobile specification) competitor.
